Cable Awards Shows Big Winners on Social Media

By R. Thomas Umstead
published

Three cable-based awards shows drew huge audiences on social media last week, according to Nielsen.

Janelle Monae performs at the 'BET Awards'

Janelle Monae performs at the 'BET Awards'

BET’s annual BET Awards live telecast airing last night was the most popular entertainment-based show on social media during the week of June 18-24, generating 2.1 million combined Facebook and Twitter interactions, according to Nielsen’s weekly social media report.

MTV’s June 18 MTV Movies & TV Awards garnered 1.9 million social media interactions, while Disney Channel’s June 23 telecast of the 2018 Radio Disney Music Awards finished third with 816,000 interactions, according to the network.

MSNBC’s June 19 episode of The Rachel Maddow Show and USA Network’s June 18 Monday Night Raw episode rounded out the top five list, according to Nielsen.

Fox and Telemundo’s coverage of the 2018 FIFA World Cup tournament scored the top five most social live sports telecasts for the week, led by the June 21 Argentina-Croatia telecast which drew 607,000 combined Facebook and Twitter interactions, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.