New York -- More than 300 cable and cable-related
organizations have agreed to participate in Cable Positive's "Day of
Compassion" national-media event, which is devoted to HIV and AIDS, June 19 -- a 150
percent increase over last year, according to Molly Padian, executive director of the
The day is designed to spread awareness of HIV/AIDS
prevention and to encourage compassion for people living with HIV.
Participation will range from scheduling AIDS-related
programming or public-service announcements to distributing direct mail and sponsoring
fund-raising "AIDS Walks."
Among operators, InterMedia Partners is airing more than
700 PSAs in a six-week period and distributing educational material through mailings and
in local-system lobbies.
America's Health Network will feature a program on
grandmothers with AIDS at 7 p.m. June 19 and at 9 a.m. and 9 p.m. June 20. And Playboy TV
will air Doin' It Right, examining HIV/AIDS education and transmission in the
Comedy Central, Home Box Office, Lifetime Television,
Sundance Channel and Starz! will also air AIDS-related programs June 19.