Cable Industry Not Up to PAR


The telecommunications industry lags far behind the national average in terms of women in the workplace and in executive roles, according to the newly released PAR (pay equity, advancement opportunities and resources for work/life support) Initiative study completed by Women in Cable & Telecommunications.

Women represent 42% of the national work force, according to the U.S. Census Bureau, but only 38.7% of the cable work force. Industry at large has 42% female executives, WICT added, but the PAR study showed that cable's average is 29%.

Women of color are "almost entirely absent from senior management," WICT added, noting that 13% of cable-company employees are nonwhite. Women of color are also less likely to advance into management than white women are, WICT said.

In the study, Cox Communications Inc. and The Weather Channel were named the best workplaces for women.

Operators also topping the list were Cable One Inc., Comcast Corp., Insight Communications Co. Inc. and Time Warner Cable. Joining TWC on the programmers list were ABC Cable Networks Group, Discovery Communications Inc., Turner Broadcasting System Inc. and Lifetime Television.

In subcategories, DirecTV Inc. was named the best company in terms of pay equity, DCI offered the best advancement opportunities and Comcast was tops in work/life support.

The study does not publicly identify the worst performers. Participating companies get confidential scorecards so that they can determine how they compare with the top companies.