Ad spending on national cable networks
climbed 16% to $19.1 billion in 2009, while
broadcast network advertising fell around 10% to
$20.3 billion, according to Nielsen.
Overall, TV advertising in 2009 was up about 1%, from
$42.2 billion in 2008 to $42.6 billion last year, Nielsen
reported in its 2009 Television Audience Report.
Advertising revenue for Spanish-language networks
also increased for the year, from about $200 million to
about $300 million in 2009, while Hispanic broadcast
ad spending was flat at $2.8 billion.
Meanwhile, America’s love affair with its television
sets continues unabated, with the average U.S. household
at 2.93 TV sets per household as of the beginning
of 2010. That’s up from 2.86 sets per home a year ago,
representing the largest year-over-year increase since
2006, the research firm found.
In addition, the number of U.S. homes with three or
more TV sets increased to 55%, while 28% have two sets
and 17% have one set. The total population continues to
increase but the number of people per TV home holds
steady at 2.5, which means there continue to be more
TVs per home than people in the U.S.
According to Nielsen, 34% of homes have a DVR and
46% of homes are able to receive an HD signal. Less than
10% of homes receive their TV signal over-the-air.