Premier Retail Networks announced Monday that it has signed content
partnerships with Discovery Health Channel and TechTV to deliver the cable
networks' programming at retail stores.
Discovery Health Channel will be distributed through the Wal-Mart Television
Network to more than 2,150 Wal-Mart Stores Inc. locations across the country.
The network plans to provide short segments on nutrition, health, wellness and
PRN will deliver original TechTV-produced content to
Wal-Mart, Sears, Roebuck & Co. and Sam's Club stores. The segments will be
designed to educate shoppers about new consumer-electronics products such as
digital cameras, direct-broadcast satellite systems and video games.