Cable Nets Populate Wireless V Cast

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Verizon Wireless debuted its new V Cast multimedia service on cell phones last week, with video content from a half a dozen cable networks as the key underpinning for the $15 a month service.

ESPN, Cable News Network, VH1, Comedy Central, NBC News, Fox Sports Network and E! Entertainment Television headline the service. V Cast also includes content from Warner Bros. Music, Accu Weather, NBA Video, CBS Marketwatch, Sesame Street plus a number of gaming companies.

CLIPS TO GO

Verizon will offer more than 300 video clips each day from the content providers.

CNNtoGO Video content includes a three-minute newscast updated every hour, plus 30 other news clips updated throughout the day. “The V Cast wireless platform fits perfectly with CNN's strategy for delivering updated news to consumers, keeping them informed on the day's events,” Dennis Quinn, executive vice president of business development at Turner Broadcasting System Inc., said in a statement.

ESPN will provide updated video clips of sports news and information, game analysis, college football and basketball highlights, fantasy game stat analysis, X Games content and excerpts from ESPN original programming.

Fox Sports was offering Fox NFL Sunday content last week in advance of the Super Bowl. It also will provide excerpts from The Best Damn Sports Show, Period; I, Max; and Beyond the Glory, in addition to news clips.

MTV Networks is providing content from VH1 and Comedy Central, including clips from The Daily Show With Jon Stewart. E! is offering news, interviews, plus segments from E! News, The Awful Truth and Wild On.

NBC will supply news headlines, weather updates, plus excerpts from Today and Meet the Press.

Twentieth Century Fox is supplying new content based on its hit series 24. The studio created 24 “mobisodes” — 60-second pieces inspired by the series.

Walt Disney Internet Group is offering its Kingdom Hearts 3D video game.

The service, part of Verizon Wireless's EV-DO network, is available in 30 major metropolitan markets on special 3G capable cell phones provided by LG Electronics Inc., Samsung Electronics America Inc. and UTStarcom Personal Communications LLC. Those phones range in price from $199.99 to $249.99, but Verizon is offering a $70 rebate for phone purchases.

FOLLOWS MOBITV

It's the second major cell phone service to offer video programming. MobiTV, a package of video content largely from cable networks, is offered for a monthly subscription fee on Sprint PCS and Cingular/AT&T Wireless.

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