Cable Nets' Web Sites Lead in Dec.


The Web sites of ad-supported cable networks accounted for more than 60
percent of all the time users spent with media-related Internet venues during

According to a Cabletelevision Advertising Bureau analysis of
Nielsen/NetRatings data, 62 percent of all time spent on media-related Web sites
in December was tied to those affiliated with cable networks.

That marked the fourth straight month during which cable programmers' Web
sites topped the 60 percent plateau, and it was the highest ratio since last
September, when users flocked to the various cable news services' sites to stay
abreast of developments in the wake of the terrorist attacks.

The CAB said the number of gross at-home and at-work usage minutes tallied by
ad-supported cable programmers surpassed 1.8 billion, compared with 1.1 billion
amassed by the collective Web sites of broadcast-television networks, radio and
print media.