Cable Pledges PSAs to Effort

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Cable companies have pledged support to the relief efforts launched by the
American Red Cross to aid victims of last Tuesday's tragedies.

Beginning this week, cable operators and program networks will run
public-service announcements featuring American Red Cross CEO Dr. Bernadine
Healy. The free ads promote grief counseling and encourage financial donations
to support the relief efforts following the terrorist attacks.

'People in the cable industry, like all Americans, have been deeply moved by
the tragic events of last week,' National Cable & Telecommunications
Association CEO Robert Sachs said in a prepared statement. 'The cable industry's
connection with 70 million U.S. households presents a unique opportunity for us
to help spread a broad message of compassion and to aid the American Red Cross
in its humanitarian efforts.'

'We are grateful for the generous contributions of individual Americans,
organizations and private enterprise. The cable industry joins generous
Americans who are turning to the American Red Cross in the greatest wave of
compassion the organization has ever experienced,' Healy said in the statement.
'These efforts reflect an American tradition of volunteerism and
philanthropy.'

National and regional cable networks will include the PSAs in their
cablecasts, while cable operators will insert them locally in programming.

The industrywide PSA campaign supplements many companies' individual
disaster-relief-support activities.

Uplinks of the PSAs will be available to participants this Monday through
Friday at the following times and transponder locations:

\u0007 Monday, Sept. 17: 2 p.m. to 2:30 p.m. EST on Galaxy 11, Transponder
(C-Band) 8.

\u0007 Tuesday, Sept. 18: 2 p.m. to 2:30 p.m. EST on Galaxy 11, Transponder
(C-Band) 8.

\u0007 Wednesday, Sept. 19: 2 p.m. to 2:30 p.m. EST on Telstar 7, Transponder
(C-Band) 10.

\u0007 Thursday, Sept. 20: 1 p.m. to 1:30 p.m. EST on Galaxy 11, Transponder
(C-Band) 8.

\u0007 Friday, Sept. 21: noon to 12:30 p.m. EST on Galaxy 11, Transponder (C-Band)
8.

Galaxy 11 can be found at 91.0 degrees west, and Telstar 7 can be found 129.0
degrees west.

Engineering questions should be directed to NCTA director of administrative
services and personnel Mark Bell at 202-775-1046.

The NCTA extends appreciation to Verestar and C-SPAN for technical
assistance.

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