Cable Positive Enters VOD Arena

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Cable Positive will launch a video-on-demand service featuring HIV and AIDS educational and informational programming in May.

TVN Entertainment Corp. will underwrite the total cost for encoding and transport of information for the cable and telecommunications industries’ AIDS-action organization.

The service will be available free-of-charge to all cable operators.

Initial programming will include documentaries AIDS in the 21st Century, The Grim Reaper: HIV + Club Drugs and Coping with HIV Drugs: A Personal Story, as well as health and medical news stories provided by Healthology Inc. and news segments on drug use and HIV transmission.

Cable Positive and TVN said operators that have committed to distribution so far are Adelphia Communications Corp., Buckeye CableSystem, Charter Communications Inc., Comcast Corp., Mediacom Communications Corp., Metrocast Cablevision and RCN Corp.

“TVN is proud to take Cable Positive’s HIV/AIDS-awareness and prevention efforts to a new level using the on-demand platform,” vice president of affiliate sales Kurt Heisler said in a prepared statement. “We are pleased to take this first step in utilizing the on-demand platform for social awareness for this incredibly worthwhile project with our industry’s AIDS-action organization.”

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