Cable Positive was on Capitol Hill hosting an event with Congresswoman Diane Watson.
The cable and telecommunications industry’s AIDS action organization held a breakfast panel Sept. 24 in conjunction with Watson (D.-Calif.) and the Congressional Entertainment Industries Caucus titled “Youth, AIDS, and Media: Multi-Platform Advocacy in a New Era of Prevention.”
The panel highlighted cable’s fight against AIDS and the industry’s ability to make use of new-media platforms as means to combat the AIDS epidemic through Cable Positive’s own Youth AIDS Media Institute.
Dan Brenner, National Cable & Telecommunications Association senior vice president of law and regulatory policy and a Cable Positive board member, initiated the proceedinds as a keynote speaker, pointing out that “young people are watching and sharing more content on their computers and mobile devices and actively engaging their peers through them” than ever before.
Jennifer Medina, director of programs at Cable Positive, moderated a panel comprising Cable Positive president and CEO Steve Villano, CTAM vice president of advanced products Angie Britt, Motorola vice president of diversity Jeanette Kilo-Smith, Metro Teen AIDS director Adam Tenner and Time Warner Cable vice president of corporate communications Anthony Surratt, focusing on YAMI and how today’s young people are gathering their health information.
“The entertainment industry was particularly hard hit by the AIDS virus in the early days of the epidemic. That was clear to me being from a Congressional district in California which has Hollywood as part of its jurisdiction,” said Watson who chairs the Congressional Entertainment Industries Caucus, and hosted the panel discussion. “I think it’s our continued responsibility as part of this entertainment community to continue the fight against HIV/AIDS.”
Noted Cable Positive’s Medina: “As a veteran of the direct service side of the HIV/AIDS field I think the panel discussion shed some much needed light on the importance of meeting your audience on their playing field. This was a great starting point for us, I’m excited to see what types of new messages and media campaigns come out of YAMI.”