Cable Positive Targets Youth with New Campaign - Multichannel

Cable Positive Targets Youth with New Campaign

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In response to high rates of HIV infection among American youth, Cable Positive will break a new integrated public-service campaign on World Aids Day.

Television and print ads depicting young people in carefree moments, accompanied by the tag line, "Is Today the Day You Get HIV?" will bow Dec. 1.

The campaign’s Web site (www.istodaytheday.org) will serve as a resource for information on safer sex, and it will contain real stories of young people and their experiences with HIV and AIDS.

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