Cable viewers will be bowled over this fall as the sport becomes a fixture on
ESPN extended its agreement with the Professional Bowlers Association through
the 2003-04 season. Terms of the agreement were not disclosed. The network will
provide live coverage of 20 regular-season events and four to six summer event
telecasts, all on Sundays or Tuesdays, network executives said.
Comedy Central will debut a new weekly series based on the sport this fall as
part of its new programming lineup. Let's Bowl, described as People's
Court meets Bowling for Dollars, allows ordinary people to settle
disputes over a game of bowling, network executives said.
Comedy will also debut two new 30-minute series Aug. 5, part of a new
late-Sunday-night block of programming. Good Night America starring Chris
Wylde, featuring the outrageous comedian, and Insomniac with David
Attell, which will explore the activities of people during the late
evenings, will run back-to-back beginning at 11:30 p.m.
And the network has secured exclusive television-premiere rights to Hollywood
comedies Joe Dirt, starring David Spade, and Saving Silverman,
starring Jason Biggs, Amanda Peet and Jack Black.