Sunday, May 22
3 - 3:30 p.m.
Overview of DVR
Jeff Siegel, Artie Bulgrin
Senior Vice Presidents, Research
Disney & ESPN Media Networks
3:30 - 4:30 p.m.
Advanced Advertising: Corporate Roundtable Discussion
Warren Schlichting, Vice President of New Business Strategies, Comcast Spotlight
Vice President of National Sales & Development, Charter Media
Cablevision Systems Corp.
Director, New Business Sales, Adelphia Media Services
4:30 - 5:15 p.m.
Advanced Advertising — From the Front Lines
Interactive Sales Manager, Cox Media
Director of Interactive Sales,
Vice President of Advertising
Sales, Los Angeles, Charter Media
Regional Vice President
Time Warner Cable Media Sales
Monday, May 23
7:30 – 8:30 a.m.
System-Ad Sales Relations
Vice President and General Manager
Corporate Marketing Manager, Charter Media
Vice President, National Cable Communications
Vice President and General Manager
Satellite: Facing the Challenge
Cabletelevision Advertising Bureau
General Manager, Revenue Sales Development
Marketing Manager, Cox Media
Research Discussion from the Top
Executive Director, MRC
9 - 9:25 a.m.
Opening General Session
Welcome & Conference Overview:
Senior Vice President of Marketing and Advertising,
Charter Communications Inc.
Vice President, Affiliate Ad Sales, Scripps Networks
President and CEO, Cabletelevision Advertising Bureau
9:30 – 10:30 a.m.
A View From the Top
Senior Vice President of Advertising Sales, Cox Media
Senior Vice President of Marketing and Advertising, Charter Communications Inc.
Senior Vice President of Advertising Sales, Insight Media
President, Time Warner Media Sales
Group Vice President of Advertising, Brighthouse Networks
11 a.m. - 12 p.m.
The Personal Media Revolution
U.S. Director of Strategic Marketing, OMD
2 - 4:30 p.m.
Bringing Baseball Closer to Its Customers and Its Advertisers
Executive Vice President of Business, Major League Baseball
How Smart Marketers Stay Close to Their Customers
Director of New Business, Mindshare
President and CEO, ANA
CEO-Chicago, Starcom MediaVest Group
Tuesday, May 24
8 - 8:45 a.m.
The Anti-Anti-Cable Pitch
Senior Vice President of Research and Marketing, National Cable Communications
10:30 – 11:30 a.m.
Closer to the Sale Panel
Vice President and General Manager, Cox Media
Corporate Vice President of Advertising Sales-National Sales Development
Vice President of Sales Development,
General Sales Manager, Cleveland Media Connect
11:30 a.m. – 5 p.m.
Professor, Kellogg School, Northwestern University
11:30 a.m. – 12:30 p.m.
The Color of Money—A Multicultural Sales & Marketing Summit
President, New American Dimension
2:45 – 3:45 p.m.
The Color of Money-A Multicultural Sales & Marketing Summit-Advertisers
Manager, Multicultural Marketing, Sears, Roebuck and Co.
Manager of Global Advertising and Media Services, Ford Motor Co.
Multicultural Marketing Specialist, American Family Life Insurance
Director of Multicultural Marketing,
Bally’s Fitness Centers
2:45 - 3:45 p.m.
Competing & Co-Existing With Newspapers
President, Jim Doyle & Associates
The Color of Money-A Multicultural Sales & Marketing Summit-Agencies
President and Owner, United Media
Vice President of Strategic Marketing Services, Kang & Lee
4 - 5 p.m.
Commercial Production that Builds Sales
Director of Business Sales, Adelphia Media Services
General Sales Manager, Cox Media
Scoring Better Results with Sports Sales
Vice President of Affiliate Ad Sales and New Business, Disney & ESPN Media Networks
Vice President, Sportslinks LA
Sports Sales Manager, Time Warner Cable Media Sales
Manager of Sports Sales, National Cable Communications