Cable Sales Management Conference


Sunday, May 22

3 - 3:30 p.m.
Overview of DVR
Jeff Siegel, Artie Bulgrin
Senior Vice Presidents, Research
Disney & ESPN Media Networks
3:30 - 4:30 p.m.
Advanced Advertising: Corporate Roundtable Discussion
Warren Schlichting, Vice President of New Business Strategies, Comcast Spotlight
Todd Stewart
Vice President of National Sales & Development, Charter Media
Barry Frey
Cablevision Systems Corp.
Tom Straszewski
Director, New Business Sales, Adelphia Media Services
4:30 - 5:15 p.m.
Advanced Advertising — From the Front Lines
Speakers:Julie Nelsen
Interactive Sales Manager, Cox Media
Brad Heureux
Director of Interactive Sales,
Comcast Spotlight
Craig Ruble
Vice President of Advertising
Sales, Los Angeles, Charter Media
Joe Noonan
Regional Vice President
Time Warner Cable Media Sales

Monday, May 23

7:30 – 8:30 a.m.
System-Ad Sales Relations
Speakers:Marcia Burris
Vice President and General Manager
Insight Media
Patricia Bullington
Corporate Marketing Manager, Charter Media
Speaker:Chuck Cowdrey
Vice President, National Cable Communications
Yield Management
Speaker:Jeff Fisher
Vice President and General Manager
Cox Media
Satellite: Facing the Challenge
Kevin Barry
Cabletelevision Advertising Bureau
Non-Traditional Revenue
Elaine Clark
General Manager, Revenue Sales Development
Leslie Talansky
Marketing Manager, Cox Media
Research Discussion from the Top
Speaker:George Ivie
Executive Director, MRC
9 - 9:25 a.m.
Opening General Session
Welcome & Conference Overview:
Jim Heneghan
Senior Vice President of Marketing and Advertising,
Charter Communications Inc.
Janice Brandon
Vice President, Affiliate Ad Sales, Scripps Networks
Industry Overview:
Sean Cunningham
President and CEO, Cabletelevision Advertising Bureau
9:30 – 10:30 a.m.
A View From the Top
Billy Farina
Senior Vice President of Advertising Sales, Cox Media
Jim Heneghan
Senior Vice President of Marketing and Advertising, Charter Communications Inc.
Kevin Dowell
Senior Vice President of Advertising Sales, Insight Media
Larry Fischer
President, Time Warner Media Sales
Anne Ragsdale
Group Vice President of Advertising, Brighthouse Networks
11 a.m. - 12 p.m.
Keynote I
The Personal Media Revolution
David DeSocio
U.S. Director of Strategic Marketing, OMD
2 - 4:30 p.m.
Keynote II
Bringing Baseball Closer to Its Customers and Its Advertisers
Tim Brosnan
Executive Vice President of Business, Major League Baseball
Panel Discussion
How Smart Marketers Stay Close to Their Customers
Kathy McCauley
Director of New Business, Mindshare
Bob Liodice
President and CEO, ANA
John Muszynski
CEO-Chicago, Starcom MediaVest Group

Tuesday, May 24

8 - 8:45 a.m.
The Anti-Anti-Cable Pitch
Jeff Boehme
Senior Vice President of Research and Marketing, National Cable Communications
10:30 – 11:30 a.m.
Closer to the Sale Panel
Fran Mallace
Vice President and General Manager, Cox Media
Todd Stewart
Corporate Vice President of Advertising Sales-National Sales Development
Charter Media
Steve Litwer
Vice President of Sales Development,
Diana Fusco
General Sales Manager, Cleveland Media Connect
11:30 a.m. – 5 p.m.
Leadership-Master Class
John Lavine
Professor, Kellogg School, Northwestern University
11:30 a.m. – 12:30 p.m.
The Color of Money—A Multicultural Sales & Marketing Summit
David Morse
President, New American Dimension
Libby Duane
SRC Research
2:45 – 3:45 p.m.
The Color of Money-A Multicultural Sales & Marketing Summit-Advertisers
Charisse Burns
Manager, Multicultural Marketing, Sears, Roebuck and Co.
Telisa Roberson
Manager of Global Advertising and Media Services, Ford Motor Co.
Gwen Kelly
Multicultural Marketing Specialist, American Family Life Insurance
Shawn Marshall
Director of Multicultural Marketing,
Bally’s Fitness Centers
2:45 - 3:45 p.m.
Competing & Co-Existing With Newspapers
Speaker:Jim Doyle
President, Jim Doyle & Associates
The Color of Money-A Multicultural Sales & Marketing Summit-Agencies
Robert Tassie
President and Owner, United Media
Larry Moskowitz
Vice President of Strategic Marketing Services, Kang & Lee
4 - 5 p.m.
Commercial Production that Builds Sales
Tom Straszewski
Director of Business Sales, Adelphia Media Services
Jeff Burnton
General Sales Manager, Cox Media
Scoring Better Results with Sports Sales
Gary Perrelli
Vice President of Affiliate Ad Sales and New Business, Disney & ESPN Media Networks
Neil Viserto
Vice President, Sportslinks LA
Andrew Blackburn
Sports Sales Manager, Time Warner Cable Media Sales
Jay Goldstein
Manager of Sports Sales, National Cable Communications