Cable Show 2010: SeaChange Packs Internet Video Formats Into VOD System


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SeaChange International is giving operators the ability to deliver content in popular Internet video formats -- including Adobe Systems' Flash and HTTP streaming for Apple devices -- through its video-on-demand platform.

The vendor announced that the Intelligent Video Platform 2.0 is now shipping, with support for Adobe's new Flash Player 10.1 software and Flash Access 2.0 content protection. The upgrade integrates Envivio's 4Caster C42 encoders to enable HTTP live and on-demand streaming to the Apple iPad.

The Intelligent Video Platform combines SeaChange's Axiom On Demand content delivery system and the Axiom Adrenalin mobile video system to deliver VOD and advanced advertising to any screen over any network. The company is demonstrating the Intelligent Video Platform's features at the Cable Show here this week.

"With the dramatically increasing rate of video content being consumed over the Internet and on mobile devices, SeaChange's support for popular formats from Adobe and Apple along with Envivio encoding offers the critical assurance operators need to deploy multiscreen services," SeaChange president Yvette Kanouff said in a statement.

SeaChange selected Envivio's encoders, which deliver AVC (H.264), AVS, and Windows Media Video (VC 1) high-quality compressed video at the lowest bit rate for multiscreen video applications.

Separately, SeaChange announced the Spot Assurance professional services program, which is designed to help customers using the SeaChange Spot System consolidate operations to be able to deliver multiscreen advertising from an open, standards-based architecture.

Several North American MSOs, telcos and satellite providers -- which SeaChange said would be named at a later date -- have signed on for the Spot Assurance program.

"Ad operations consolidation is triggering unprecedented needs for enterprise scalability and centralization if the business is to manage significantly increasing numbers of spots, new formats such as 3D, interactivity and diverse campaigns to any video device, and it all starts with the SeaChange Spot management platform that operators have in place today," said Malcolm Stanley, SeaChange's director of advertising product management. "Our customers will capitalize on that foundation yet again, check off the consolidation box and incrementally extend their linear and interactive ad business to mobile and PC."