Cable Show 2011: BlackArrow Flicks Dynamic Ads To Tablets, Smartphones


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BlackArrow is joining the multiscreen chorus, with plans to show off its dynamic ad-insertion system delivering targeted spots to Apple iOS and Google Android-based devices.

The vendor also will demonstrate the latest version of its dynamic ad solution for video-on-demand, which adds support for midroll VOD ad placement.

Specifically, BlackArrow will highlight new features of its Advanced Advertising System that enable ad placement based on broadcast windows as well as integrated "single pitch" workflows that enable programmers to use the same content assets for both static and dynamic VOD advertising.

"Using the same BlackArrow Advanced Advertising System that already is in-market, operators and programmers can build comprehensive advertising strategies and business models suited to any on-demand platform, along with the new generation of untethered devices," BlackArrow CEO Dean Denhart said in a statement.

Other vendors planning to feature multiscreen advertising solutions at the Cable Show include BigBand Networks and Nagra.

BlackArrow investors include Comcast, Time Warner Cable, Cisco Systems, Motorola, Intel, NDS Group, Mayfield Fund and Polaris Venture Partners.

To date, BlackArrow has announced deployments of the VOD ad insertion system with Comcast, as well as trials Bresnan Communications (now part of Cablevision Systems), Rainbow Media and Fox Cable Networks.