Cable Show 2011: Comcast More Than Triples Starz VOD Titles - Multichannel

Cable Show 2011: Comcast More Than Triples Starz VOD Titles

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Comcast is significantly boosting video-on-demand content from Starz Entertainment for its Starz, Encore and MoviePlex premium subscribers, now offering 800 total standard-definition titles and 520 HD titles overall.

The expanded VOD lineup brings Starz's TV on-demand offering in parity with what is available to Comcast subs through XfinityTV.com and the Xfinity App on the iPad, iPhone and iTouch. Comcast began rolling out the additional on-demand movies and originals in select Xfinity markets the last week of May and is continuing to be rolled out on a market-by-market basis.

In total, the Starz standard-definition on-demand offerings available on Xfinity TV will increase from approximately 325 to 800, while the HD VOD content rises from 80 to 520.

Previously, Comcast offered 325 SD titles (100 from Starz, 150 from Encore and 75 from MoviePlex) and 80 HD (50 from Starz, 16 from Encore and 12 from MoviePlex). Now, Starz subscribers in Xfinity TV markets will have access to 800 SD titles (300 from Starz, 300 from Encore and 200 from MoviePlex) and 520 HD (270 from Starz, 180 from Encore and 70 from MoviePlex).

As part of the expanded VOD lineup, SAP will be enabled for Spanish-language households who are Starz customers.

The additional content is almost entirely movies from all of Starz's suppliers, including Sony Pictures Entertainment and Disney

Some of the representative titles in the newly expanded VOD lineup in Comcast Xfinity markets include: on Starz, My Best Friend's Wedding, Groundhog Day, Mortal Kombat and Legends of the Fall; on Encore, Solitary Man, The Education of Charlie Banks and Night of the Living Dead; and on MoviePlex, Rabbit-Proof Fence, The Quest, In The Mouth of Madness and National Lampoon Presents Dorm Daze.

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