Cable Show 2011: In Demand To Launch 3D NASA Special


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Chicago - In Demand will turn its 3D wizardry to the skies with the production of a new special surrounding the final flight of the U.S. space shuttle program, titled NASA Last Launch, announced Emilio Nunez, senior vice president of movies and original programming for the cable-owned programming consortium.
The one-hour special is part of the company's focus on developing compelling original stereoscopic 3D content for cable's free on-demand systems.
The special delves into the elaborate training, testing and preparation for the planned launch of the Atlantis space shuttle, scheduled for July 8 from NASA's Kennedy Space Center in Florida. State-of-the-art 3D cameras will then capture both the dramatic launch - from an astounding 500 feet away - and the landing.
The special was commissioned to premiere on Comcast Xfinity's 3D linear and free on-demand platforms, and will be available for carriage by In Demand's other affiliates. It will premiere approximately two weeks after the shuttle launch.
NASA Final Launch is produced by Vertical Ascent Productions, Adam Friedman, executive producer.
Nunez said in a statement: "When a cable customer buys a new 3D television set, we want them to be blown away by the technology. In producing a series with stunning visuals covering a variety of noteworthy subjects and timely events, we hope to showcase 3D as effectively and as broadly as possible. For this reason, NASA Final Launch will be made available for free on video on demand and linear TV simultaneously."
The production team also filmed Mission Control and astronaut training at the Johnson Space Center in Houston. Commander Chris Ferguson, pilot Doug Hurley and mission specialists Rex Walheim and Sandy Magnus have all been interviewed and viewers will see them suiting up and getting into the shuttle as well.
Throughout the show, former shuttle mission commander Jay Honeycutt and other NASA experts lend insight to the footage. A Panasonic 3D A-1 camera used to shoot the special is also going on board the shuttle, and footage from space will be incorporated into the show.