Cable Show 2011: Epix Survey: Younger Viewers Watching Movies On New Devices

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Chicago - Younger viewers are leading the charge in embracing new devices for movie-watching, according to findings from a national survey of online video viewers released by Epix.
Specifically, viewers between the ages of 25 to 34 are significantly more likely to use video-capable iPods (24%), iPads and tablet computers (21%), smartphones (21%) and netbooks (15%) to watch movies than viewers between 35 to 64 years old, demonstrating that demand for content on mobile electronic devices is real and an integral part of the next generation's viewing behavior.
"The results of this study illustrate the fact that consumers are increasingly accessing entertainment content wherever and whenever it is available and underscore the growing opportunities in cable to adapt to these changing viewing habits by providing movies and other content on every platform," Mark Greenberg, CEO of Epix, said in a statement. "Epix is working closely with our operator partners to help them deliver our content to subscribers whether it's on TV, on demand, online and now on new devices with apps. As movie consumption on new devices continues to grow in popularity, we remain focused on providing our authenticated subscribers access to the best content and extra features in all the ways they want it."
The research also delved into device preference for content consumption and confirmed personal computers have fully emerged as a commonly used means for movie viewing. They are now nearly as popular as televisions, with seven out of eight respondents indicating that they watch movies on computers.
TV networks remain the most common source for watching movies outside of theaters, as nearly seven in eight streamers view films on broadcast (85%) and basic cable networks (83%) at least monthly.
More than half (51%) of online streamers/downloaders also watch movies monthly on premium channels.
The survey was conducted online in April 2011 by global consumer research firm Ipsos OTX Media CT and results were compiled from a national sample of 500 respondents aged 25-64 who had streamed or downloaded video content during the previous six months.

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