Cable Show 2011: GMC, Affiliates Drive 'Uplifting' Bus Tour - Multichannel

Cable Show 2011: GMC, Affiliates Drive 'Uplifting' Bus Tour

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Chicago--GMC is rolling out pro-social initiative "Uplift Someone" to affiliates and consumers with a national bus tour starting at the Cable Show in Chicago.
The Uplift Someone America Tour will partner and co-brand with affiliates from coast-to-coast, making stops at popular local events and places. During the Cable Show, the bus will occupy a prominent spot on the convention floor at booth 273. GMC will hold affiliate meetings on the bus at the show, giving attendees a first-hand feel for the Uplift Someone initiative.
Confirmed affiliate-partnered events to date include:
June 18: Comcast Detroit: Music & Mastery Holistic Festival & India.Arie Concert.
June 24: Charter Cable, Fort Worth, Texas: Charter Employee and customer service event.
June 25: Time Warner, Dallas: Celebrate Freedom Music Festival.
July 31: Time Warner, Northeast Region: Kingdom Bound Music Festival.
Aug. 13: Comcast Atlanta: Stone Mountain Laser Show and Family Concert Event.
Many additional events are in the process of being finalized.
The bus made its debut in New York in April as the setting for 30 separate upfront meetings with advertisers and agencies. More than 400 advertising executives attended the unique sessions, which included after-hours karaoke nights and a trip to the Hudson River Boat Basin for an outdoor lunch. The bus made its final New York appearance at GMC's upfront party at BB King's in Times Square on April 28.

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