Cable Show 2011: Motorola Mobility Buddies Up To 'Companion' Devices


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Motorola Mobility wants to pipe cable TV into subscribers' handheld devices, with the debut this week of the Medios Xperience platform.

The Xperience application, part of the vendor's Medios multiscreen service management software suite, is supposed to let service providers deliver video content, social networking, games and Web-based content on "companion" devices. The software also is designed to tie into operators' existing video-on-demand and linear TV services.

The Medios Xperience platform includes three prebuilt services: TV and VOD remote; TV and VOD streaming; and an enhanced user interface.

The TV and VOD remote lets a tablet, smartphone or laptop function as a remote control to browse an enhanced programming guide, choose a VOD or linear title, and launch it on their device or any TV in the home. In tandem with that, the streaming feature lets subscribers watch live TV or VOD on a device and provides menu-based social networking options.

The user interface -- which can be part of a service provider's branded site -- provides search, navigation and discovery of content such as movies and TV shows on second-screen companion devices. The UI features personalized recommendations and a Netflix-like watch-list queue.

In addition, according to Motorola, the Medios Xperience software development kit lets MSOs customize the interfaces and application combinations.

The vendor also noted that it can host the Medios Xperience platform on behalf of service providers in a software-as-a-service deployment model.

"As our recent focus groups clearly demonstrate, consumers want to be able to personalize their TV-watching experience and want the greatest flexibility in where and when they watch content," John Burke, Motorola Mobility senior vice president and general manager of Converged Experiences said in a statement.

Specifically, the company found that consumers expressed strong interest in being able to bookmark TV shows and movies and have better VOD search, according to Burke. "Motorola's Medios Xperience platform delivers these enriched TV experiences across multiple screens in an easy-to-deploy, cost-effective manner," he added.

Also Monday, Motorola Mobility announced that its Internet Protocol Rights Management-Home Network (IPRM-HN) technology has been approved by the Digital Transmission Licensing Administrator (DTLA) as an "approved output and recording technology" for Digital Transmission Content Protection (DTCP). The IPRM-HN technology also has been certified by CableLabs.

"Without that approval from the DTLA, the studios won't approve [IP-based video in the home] for our customers," Motorola Mobility senior director of marketing Buddy Snow said.