Cable Show 2011: Nat Geo, Luxor Team to Promote ‘Egyptian Job' - Multichannel

Cable Show 2011: Nat Geo, Luxor Team to Promote ‘Egyptian Job'

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Chicago - National Geographic Channel is teaming up with the iconic pyramid-shaped Luxor Hotel and Casino in Las Vegas to promote the two-hour premiere of The Egyptian Job and offer consumers the chance to win the "The Egyptian Job Ultimate Heist Package."
By playing the online "Egyptian Job Ultimate Heist" game at natgeotv.com/egyptianjob from July 10-28, consumers will automatically be entered to win a grand prize Luxor Las Vegas weekend package valued at $3,500, including a premier suite for two nights, dinner for two, tickets to the Cirque du Soleil production Criss Angel Believe, $1,000 toward round-trip airfare and a $200 spa credit. Instant prizes of one-night stays at Luxor will be awarded to 20 people who play the game.
The sweepstakes will receive cross-platform promotion on NGC and co-branded display ads online at natgeotv.com. Luxor will provide on-site signage, including co-branded promos on their casino video screens, in-house TV network, in-room print materials, website and e-newsletter. Luxor receives 1.2 million visitors monthly and 40,000 visitors daily.
The Egyptian Job, premiering Sunday, July 17, from 8 p.m. to 10 p.m. ET/PT, describes one of the greatest heists of the ancient world - a group of thieves who broke into the complex pyramid vault tomb of King Amenemhat III and made off with a fortune.
Using criminal psychology, historical insights and mechanical genius, NGC goes back in time to see how looters got past the security defenses of a pyramid known as the Fort Knox of ancient Egypt. Find out how the robbers likely developed their master plan, including tunneling hundreds of feet below the pyramid, moving slabs of rock weighing more than 18 tons and assembling a team to pull it off.

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