Cable Show 2011: TV One Secures Additional Subs

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Chicago -- TV One has added nearly 500,000 new households through launches this spring on Time Warner Cable, Knology, Charter and OneSource Communications systems, the network announced Monday.

The African-American targeted earlier this month launched on Time Warner Cable's systems in Austin, Waco, Beaumont and Port Arthur, Texas. For its part, Knology added TV One on its cable systems in Augusta and Columbus, Ga.; Dothan, Huntsville and Selma, Ala.; and Panama City, Fla., said the network. Charter has also recently launched TV One on its cable systems in Thibodaux, La. and Jackson, Tenn, as has OneSource Communications in Northeast Tarrant County, Texas.

With the additions, TV One is now in front of 53.2 million households, said network officials.

"TV One has proven that it delivers a high quality product that is well loved and sought after by African-American viewers, which has helped us continue to grow the original channel, and its High Def companion," said TV One executive vice president of affiliate sales and marketing Michelle Rice in a statement. "Our viewers are heavy cable subscribers, early adopters of technology and considerably more likely than the general population to subscribe to an HD service, so we are well positioned for growth by offering distributors a high quality product like TV One High Def that serves their needs."