Cable Show Will Spotlight Broadband

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Complete Cable Show 2009 coverage from Multichannel News

The cable industry will spotlight its role in rolling out broadband as a centerpiece of Cable Show '09 here from April 1 to 3

The National Cable & Telecommunications Association is creating a 22,000-square-foot Main Street-themed exhibit space that it said will be the centerpiece of its exhibit floor. The exhibit will demonstrate “the many ways in which high-speed broadband service has and will continue to improve the lives of Americans.”

The effort, announced last week, matches the centerpiece that broadband deployment has become in the new Obama administration’s economic-stimulus package.

It also comes as Congress is debating how to dole out over $8 billion in grants for broadband. Satellite operators are fighting for their share of the money, arguing that satellite-delivered broadband will be the only way to reach some rural enclaves.

Comcast, the nation’s largest cable operator and a provider in the nation’s capital, will supply the broadband network for the exhibit. Separately, Cable Cares, the industry’s outreach initiative, has picked the D.C. public schools as the beneficiary of its donated time, talents and financial support. That’s because the NCTA will hold its annual convention in the nation’s capital for the first time since 1971.

City Year Washington, a community-service group, will be the beneficiary of the industry’s Battle Of the Bands fund-raiser, which last year raised $370,000 for Katrina rebuilding efforts. (The convention was in New Orleans last year.)

Among the planned D.C. school projects is maintenance on a school or community center, a book drive, school supplies and instruments (courtesy of Gospel Music Channel, reprising a New Orleans effort), and helping feed the homeless with harvested game, courtesy of The Sportsman’s Channel’s “Hunt … Fish … Feed” initiative.