Cable-Tec Expo: BendBroadband to Launch FourthWall's EBIF Platform

First FourthWall EBIF Deployment on Motorola Platform

Oregon cable operator BendBroadband is planning to deploy the FourthWall Media EBIF platform, which will be integrated with Rovi i-Guide and Passport Guide for interactive television services.

FourthWall is a leading EBIF platform supplier for Cisco Systems set-top boxes, but BendBroadband is the first cable operator to launch the vendor's EBIF platform for Motorola set-tops.

"BendBroadband joins a growing list of operators embracing EBIF," FourthWall CEO Tim Peters said in a statement. "EBIF is the linchpin between innovation and mass deployment, and will be a bridge to future advanced interactive television services. It is an essential ingredient for today's interactive and addressable advertising and census-level audience measurement. We look forward to launching our technology platform with BendBroadband."