Cable-Tec Expo: Verivue Joins Itaas's Multiscreen-Video Push To Mid-Tier Ops - Multichannel

Cable-Tec Expo: Verivue Joins Itaas's Multiscreen-Video Push To Mid-Tier Ops

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Verivue will bring its content delivery network solution to the table in a joint solution, led by interactive TV developer Itaas, that promises to let small and midsize cable operators deploy live video services to tablets and other IP devices.

Last month, Itaas announced the "ConnXstream" solution in partnership with RGB Networks and Verimatrix. Atlanta-based Itaas serves as the system integrator for ConnXstream, and provides an interactive client app for viewing content. Verivue will provide its OneVantage CDN solution, while RGB contributes video-encoding and -delivery solutions and Verimatrix provides its VCAS for Internet TV digital rights management solution.

Itaas hasn't announced any customers but the company says the offering is being well received. "Once you start talking to these mid-tier guys, there's a lot of interest in this solution," Itaas vice president of marketing Jim Elayan said. "This lets them present a high-tech image to their customers."

He added that cable operators can gain a competitive advantage over over-the-top services by delivering live TV to smartphones, tablets, game consoles, broadband-enabled TVs and Blu-ray players. "Netflix can't offer that," Elayan said.

Verivue's OneVantage uses caching technology to serve content from locations close to users, and includes a request router for dynamic cache selection as well as management and analytics that provides the ability to optimize the end-user experience.

"The convenience of this integrated ecosystem helps lower cost and reduce the complexity of deploying video streaming to multiple screens," Verivue CEO Jim Dolce said in a statement. "Verivue is committed to working with innovative companies like itaas, RGB Networks and Verimatrix for the benefit of our respective customers."

Verivue, based in Westford, Mass., is backed by investors including Comcast and Arris. The company acquired CoBlitz, a 15-employee startup spun off from Princeton University that developed high-performance caching software for CDNs, about a year ago.

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