Cable Upfronts 2010: Oxygen Turns Up The Volume

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Oxygen, which advises its viewers to "live out loud," will turn up the volume in 2010.

Oxygen Media executives at its upfront presentation to advertisers here introduced a programming slate that increases original production by 35%, while talked up the network's record ratings in 2009 and ad sales, which grew 15% on the linear network and 106% digitally.

Oxygen executives introduced four new series for 2010: Jersey Couture, premiering June 1; Hair Battle Spectacular, which pits hair designers against one another in a battle to create the most over-the-top 'do; House of Glam, about celebrity image agency B Lynne Group; and a project about the women behind media mogul Russell Simmons.

In addition to Tori and Dean: Weddings, Oxygen has greenlit a pilot for Who Wears it Best, which features a runway with trap-door through which the loser is dropped.

Series in development include Bachelorette Party, about a Las Vegas-based event planning company; and makeover intervention Make Me Under.

Read more at B&C here.

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