Cable Upfronts 2010: Oxygen Turns Up The Volume


Oxygen, which advises its viewers to "live out loud," will turn up the volume in 2010.

Oxygen Media executives at its upfront presentation to advertisers here introduced a programming slate that increases original production by 35%, while talked up the network's record ratings in 2009 and ad sales, which grew 15% on the linear network and 106% digitally.

Oxygen executives introduced four new series for 2010: Jersey Couture, premiering June 1; Hair Battle Spectacular, which pits hair designers against one another in a battle to create the most over-the-top 'do; House of Glam, about celebrity image agency B Lynne Group; and a project about the women behind media mogul Russell Simmons.

In addition to Tori and Dean: Weddings, Oxygen has greenlit a pilot for Who Wears it Best, which features a runway with trap-door through which the loser is dropped.

Series in development include Bachelorette Party, about a Las Vegas-based event planning company; and makeover intervention Make Me Under.

Read more at B&C here.