Cable on Web Has Big Share

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Ad-supported cable network Web sites accounted for more than 60 percent of all the time users spent with media-related Internet venues during December.

According to a Cabletelevision Advertising Bureau analysis of Nielsen Net/Ratings data, 62 percent of all time users spent on media-related Web sites in December came on sites affiliated with cable networks.

It was the fourth straight month that cable programmers' Web sites topped 60 percent — the highest ratio since last September, when users flocked to the various cable news services' sites to stay abreast of developments related to the terrorist attacks.

CAB said the gross at-home and at-work usage minutes tallied by ad-supported cable programmers' sites surpassed 1.8 billion, versus 1.1 billion amassed by the collective Web sites of the broadcast-television networks, radio stations and print publications.

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