CableLabs has promoted Rachel Beisel to senior vice president and chief marketing officer, a move that comes more than a year after she joined the Louisville, Colo.-based organization as VP of marketing and communications.
In this expanded role, Beisel said her top priority is focused on adding “more depth and breadth in our membership,” noting that CableLabs has divergent stakeholders that go beyond service providers to include vendors, the startup community (via its UpRamp program), outside the industry (with its Kyrio unit), as well as with licensing and standards bodies and other organizations.
She said CableLabs will also look to deepen its collaboration with industry organizations such as SCTE/ISBE, CTAM and the NCTA -- The Internet & Television Association.
“We are evaluating the different channels in which we communicate,” Beisel said.
She will also be more focused on events and events strategy, as those functions been rolled up into the marketing and communications division of CableLabs, which hosted an Inform[ED] event earlier this month in London.
Beisel, who hails from Nashville, is also a guest lecturer at the University of Colorado-Boulder in the MBA program, focusing on how technology has becoming an increasingly important part of modern marketing programs.
She’s also a cycling enthusiast. In addition to entering events (next month’s Haute Route event in Colorado is on the docket), Beisel also works with blind and visually impaired athletes, piloting/guiding them on tandem bikes, and last year was part of a tandem that won a national championship title for the Hill Climb National Championship race at Pikes Peak.