CableView Goes One-to-One - Multichannel

CableView Goes One-to-One

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Cable-guide publisher CableView Publications has formed a new company,
Footprint Variable Print Applications, offering MSOs and program networks direct
one-to-one marketing solutions.

With Footprint, the company said, a marketer prints the exact number of
pieces needed, saving on production and warehousing costs.

Customers can also order and update materials via Footprint's secure Internet
connections -- an online application aimed at companies with marketing
departments in many locations, as they can order materials specific to their
needs.

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