Cablevision Boots Pro-Stadium Ads - Multichannel

Cablevision Boots Pro-Stadium Ads

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Cablevision Systems Corp. is taking its battle against a proposed stadium in New York to its advertising department.

The MSO is refusing to run ads supporting the planned West Side stadium for the National Football League’s New York Jets and the city’s bid for the 2012 Olympic Games and, at the same time, the operator is running anti-stadium messages, AP reported.

Whit Clay, a spokesman for the Association for Better Choices, an anti-stadium group financed by Cablevision, told AP the MSO was not running the ads because “the Jets' ads are full of misleading statements, mean-spirited distortions and personal attacks, and they should not be on television anywhere.”

Jets VP Matthew Higgins countered, “In the Bronx and Brooklyn, we have heard repeatedly from our supporters that the inability for us to get on cable TV is dramatically impacting public opinion among their constituents.”

Federal Communications Commission spokeswoman Rebecca Fisher told AP Cablevision is not breaking any rules.

“Cablevision can decide who it would like to have advertise on its channels,” she said. “It can decide what's run on its lines.”