Cablevision Systems Corp. plans to pump up the audio volume for its
Optimum Online cable-modem customers through a deal struck with Audible Inc.
Wayne, N.J.-based Audible will provide its
Internet-audio service to Cablevision's cable-modem customers. The agreement
came on the heels of Cablevision's relaunch of its OptOnline.net broadband portal.
According to the company's third-quarter earnings reports, Cablevision
projected earlier this year that it would finish 2001 with some 490,000 Optimum
As part of the deal, Cablevision customers will have the
option to sign up for the Audible service, which offers a 5,000-title audio-book
library and 27 daily audio-news programs drawn from publications including
The New York Times, Forbes, Scientific American and The
Audible offers two membership plans -- a $12.95-per-month service giving
customers access to one audio book and a subscription to any one of Audible's 27
daily news programs, and a $15.95 monthly service giving customers access to two
audio books per month.
Cablevision will promote the service on the OptOnline.net portal and through
mailings to subscribers.
To kick off the partnership, Audible will give away 50 'AudibleReady Rio600'
portable digital-audio players and access to one free audio book from its
'Audible is clearly a highly unique way for our customers to maximize the
value of their high-speed connection,' said Chris Tice, vice president of
Cablevision's eMedia Products Group, in a prepared statement.
'By introducing our subscribers to compelling broadband
content and applications such as Audible's collection of downloadable
spoken-word audio -- right from their Optonline.net home page -- we are able to
deliver added value to the overall service and, over time, build loyalty and
retention,' Tice added.