Cablevision Systems Corp.’s Interactive Optimum (iO)
service and NASCAR in Car on iN Demand will receive Emmy awards this year for
outstanding achievement in interactive programming.
The iO service allows viewers in Cablevision’s footprint to access a variety
of video-on-demand channels as well as e-mail via their set-tops.
The NASCAR product allows subscribers to switch among seven channels, each
connected to a car in weekly race coverage.
Viewers can hear communications between the driver and pit crew, and an
animated dashboard provides data on the driver’s progress in the race.
This is the second year the Academy of Television Arts & Sciences will
present such awards, which are chosen by the interactive media peer group within
Last year, an interactive application in support of HBO’s Band of Brothers
for AOLTV won the award.
The awards will be presented at the creative arts award ceremony
(non-televised) on Sept. 13 in Los Angeles.