Cablevision Systems Corp. announced Tuesday that it has become the first cable or satellite provider to ink a deal to distribute Hulu, the online TV hub.
Under the deal, which comes on the heels of Cablevision's deal to distribute HBO Now, HBO's new standalone OTT service, to broadband subs, and the introduction of service packages tailored for cord-cutters, the MSO said it will offer Hulu to Optimum customers, offering full back seasons from networks such as FX, Fox, Adult Swim, Cartoon Network, NBC, and TNT, as well as current seasons of some shows and older, library fare. Hulu is co-owned by NBCUniversal, Walt Disney Co., and 21st Century Fox.
Update: Cablevision and Hulu did not announce pricing or when the MSO will start to sell Hulu, but confirmed that it will include full access to the Hulu service. A Cablevision official said more details will be shared at a later date.
“The partnership with Hulu reflects Cablevision’s desire to meet customers where they are,” said Kristin Dolan, chief operating officer, Cablevision, in a statement. “There is a new generation of consumers who access video through the Internet, and whatever their preference, Cablevision will facilitate a great content experience.”
“At Hulu we believe users should have the ability to consume their favorite content, when, where and how they want,” added Tim Connolly, senior vice president, distribution, Hulu. "Even with the rapid growth in streaming, there is a huge audience that consumes television through their cable provider, and we want to be there for them too.”