Cablevision Media Sales has made a deal with FourthWall Media that allows it to deliver data analytics beyond the New York footprint of parent Cablevision Systems.
Financial terms of the agreement were not disclosed, but FourthWall will provide census-level viewership data that will enable Cablevision Media Sales to provide insights to clients on a national basis.
Cable operators have been working to unlock the value of the viewing data their set-top boxes collect. Cablevision Media Sales was awarded a patent for its audience measurement systems and introduced Total Audience Application, a media planning platform. Using data from Cablevision subscribers CMS has been providing insights to networks and marketers and answering business question about ad campaigns and programming.