Cablevision Systems Corp. will deploy a Latino digital-programming tier for
New York City metropolitan-area households Wednesday morning, seven months after
Time Warner Cable, the other major system owner covering the area, launched a
Organized as an adjunct of its iO: Interactive Optimum digital/interactive-TV
package, Cablevision's tier will initially carry 28 Spanish-language networks,
as well as World Picks: Latino, a video-on-demand service programmed by
Cablevision unit Rainbow Media Holdings Inc.
The package is branded iO en Español, and customers can get it for $14.95 per
Channels in the iO mix include CNN en Español, Canal Sur, Discovery en
Español, La Familia Network, Sorpresa, Fox Sports World Español, mun2
Television, MTV Español and Puma TV.
Services distributed to cable operators through OlympuSAT Inc., Condista and
International Channel Networks' Canales n venture are included, along with
all-soccer service Gol TV, believed to be the network's first cable clearance
anywhere. That service launched this past January.
World Picks will feature 20 hours of Spanish VOD content per week, acquired
from sources worldwide.
Local Univision, TeleFutura and Telemundo broadcast stations, as well as
Galavisión, appear on the basic lineup of Cablevision's outlets, which reaches
about 2.95 million subscribers. More than 401,000 subscribers had iO as of March
31, according to the company's latest quarterly financial report.
The package "is a perfect compliment to iO's existing content and
functionality and signals our continuing effort to make the nation's best
digital-cable service even better," Cablevision digital-product-strategy vice
president Matthew Weiss said in a prepared statement.
Two en Español channels are reserved for future use. Details on what will
fill that capacity will be released in the next few weeks, company officials