Cablevision Systems Corp. is launching a high-definition programming
package next month, and it'll market the service by offering iO: Interactive
Optimum subscribers the Super Bowl next Sunday in high-definition.
ABC is offering every U.S. cable operator free carriage of an HDTV feed of
the Super Bowl. Cablevision, taking ABC up on the offer, is promising
subscribers who request HD-capable boxes that they'll get one from
Scientific-Atlanta Inc. in time for the game.
Cablevision will roll out an HD package that includes the company's Madison
Square Garden Network and Fox Sports Net New York, in addition to Home Box
Office and Showtime, but only if they subscribe to the standard-definition
versions of the channels.
The MSO still hasn't cut deals to carry the digital signals of any New
York-area broadcasters, including WCBS-TV's solid HD slate.
Cablevision isn't charging iO subscribers anything extra
for the HD channels.