Cablevision said it launched MavTV, adding the channel to its iO Sports Pak.
MavTV targets men with a programming lineup that includes shows focused on sports, gambling, comedy, women, relationships, health and fitness, finance, gadgets, and movies.
Cablevision charges its iO: Interactive Optimum digital cable subscribers an additional $4.95 monthly for the iO Sports Pak. The sports tier also includes Versus, NBA TV, The Golf Channel, The Outdoor Channel, Fuel, Fox College Sports, GOL TV, and horseracing channel TVG,
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