A Cablevision Systems Corp. spokesman declined to comment Friday on a
published report that the MSO has decided to shift its Optimum Online account
out of Foote, Cone & Belding, New York, and to halt ad support for the
company's Lightpath operation.
Optimum Online spent $3 million on measured media last year and just $1
million through August, according to CMR.
Cablevision is reportedly considering Red Tettemer, a Narbeth, Pa.-based ad
agency, for Optimum Online.
Meanwhile, Lightpath had spent $500,000 in advertising through this past
August via Wieden+Kennedy, New York.