Cablevision Systems Corp. added a feature to its iO: Interactive Optimum
digital-cable service that allows subscribers to add
subscription-video-on-demand services and seasonal sports packages to their
monthly subscriptions with the click of a remote.
The MSO is marketing its VOD content through an "iO Showcase" channel it
launched last month, which contains promos for SVOD content, new-release films
and other iO features.