Cablevision Systems has landed a U.S. patent that covers audience measurement and analytics at the set-top box level.
The patent – U.S. No. 9,071,370 – is titled “System and Method for Set Top Box Viewing Data” and covers “critical aspects” of the cable operator’s system for capturing, synthesizing, and running analytics against viewing data. Leveraging granular data in a secure, anonymized and privacy compliant manner supports Cablevision Media Sales clients as they seek to optimize media campaigns and provide actionable results, the MSO noted.
Cablevision filed for the patent on Aug. 3, 2010. It was granted on June 30, 2015.
“Cablevision is firmly committed to addressing clients’ need to reach audiences across multiple platforms with data-driven and measureable solutions,” Ben Tatta, president of Cablevision Media Sales, said in a statement. “This new patent further demonstrates our commitment to developing census-based measurement and analytics that serve the needs of programmers and advertisers. It is a result of more than five years of commitment to census-level measurement and provides the foundation to work towards scaling these capabilities as the industry eyes broader deployment.”
For more about Cablevision’s use of and strategy behind census- and impression-based viewing measurement, please see this recent Q&A (subscription required) with Tatta.