Cablevision Systems Corp. has enlisted the aid of its
sports and entertainment properties to support the Make-a-Wish Foundation, which tries to
make the lives of terminally ill children and their families a little brighter.
During December, Cablevision is running a
subscriber-acquisition campaign in which it will donate $5 from every installation to
Make-a-Wish. Madison Square Garden will donate $5 from the sale of each ticket to A
Christmas Carol to the same cause.
"Hopefully, people will be inspired to sign up for
these services," said Nancy Larkin, vice president of community relations for
But, she added, it's not just the financial
involvement that ties the company to the cause.
"We have the capability to make a lot of wishes come
true," Larkin said. When New York-area children want to meet sports stars or have the
chance to be on stage, she added, Cablevision often has the connections to make that
Recently, Cablevision brought 50 local Make-a-Wish families
to its Radio City Music Hall to see the annual Christmas Spectacular.
"Most of the families there had never been to Radio
City," Larkin said, adding that when such families have to pay for their child's
medical expenses, there's often nothing left over for special occasions.
When Cablevision hosted the families last month, some of
the children met with the Rockettes and posed with them for pictures.
Cablevision also plans to use its local programming arm,
including Madison Square Garden Network and its MSG Metro Channels, to spotlight other
charitable organizations doing good things for the holidays.
The company's Young Communicators program encourages
students to produce their own news stories. For a recent assignment, the students were
instructed to identify and profile people who help the needy. Larkin said some of the
students were working on stories about the Make-a-Wish Foundation. A compilation of the
stories will be featured on metropolitan News 12 channels.