Ad-tech specialist Cadent has tapped Eoin Townsend to the post of chief product officer.
He comes on board soon after the company consolidated its brands – Cross MediaWorks, Cadent Network, Cadent Technology, and one2oneMedia – under a single brand – Cadent. That followed a move in 2016 to merge the teams of BlackArrow and Cadent Network.
Cadent says it now has relationships with more than 200 MVPDs and broadcast station groups, and a national addressable TV platform that spans 65 million homes.
Townsend most recently was with Collective, leading the product technology and marketing teams in support of the multiscreen ad company’s programmatic advertising offering.
Before that he was the chief strategy officer at MediaMath, and is also late of DoubleVerify, Google’s DoubleClick, and FloNetwork.
“The evolution of TV promises a more data-driven future, and it’s going to take a combination of technology services and experience to do it right,” Townsend said in a statement. “Cadent’s offering of advanced TV, data-driven linear, indexed and a platform that ties it all together is unique in the industry.”