Cameron, Pace to Keynote Opening Session of NAB


Avatar and Titatic filmmaker James Cameron and cinematographer Vince Pace will keynote the opening session of this year's NAB show in Las Vegas April 11 to "discuss recent developments and innovations in 3D technology and storytelling and future implications for the entertainment industry at large."

Although broadcast 3D is currently problematic on both the transmission side and economics for ad-supported content given the small number of sets, NAB has included 3E as a potential element part of a broadcast future that will need enough spectrum to be competitive in a digital, on-demand, broadband, 3D-friendly future.

"3D technology has come a long way in the last few years, but its full potential will be driven by market demand," said an  NAB spokesperson explaining the choice of a 3D keynote. "It is not outside the realm of possibility that with advances in compression technology, broadcasters can become players in the 3D arena, particularly if there is a migration to new transmission schemes like MPEG 4."