Can Rockmore Bring More to Scripps Networks’ Sites?

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Looking to ramp up its licensing and commerce businesses, Scripps Networks reached inside, tapping Food Network vice president of marketing Adam Rockmore to spearhead initiatives for all five of its cable services.

The elevation of Rockmore to the newly created position of senior VP of marketing and interactive commerce for Shop at Home Network was announced through an internal memo by network president Judy Girard.

The news for the shopping network -- which now counts 47 million full-time-equivalent subscribers -- follows the addition of Girard, who still heads Food, in January, as well as Scripps Networks’ officials trumpeting enhanced commerce expectations during a combined upfront-advertising presentation in New York in February.

In his new role, Rockmore will work with Shop at Home chief merchandising officer Mike Lubka and Ron Feinbaum, general manager of the Scripps Online division, to build a broader Web-commerce businesses for shopathometv.com (www.shopathometv.com) that also integrates HGTV.com (www.hgtv.com), FoodNetwork.com (www.foodtv.com), DIYnetwork.com (www.diynet.com) and FineLiving.com (www.fineliving.com).

Scripps’ goal also includes the staged rollout of a freshly designed Shop at Home Web site 12-18 months down the line.

To facilitate these moves, Rockmore and Feinbaum will oversee a restructured Shop at Home Internet Group, including VP of Internet content Fred Bergman and his staff, according to Girard.

Additionally, the group will be aided by a cross-divisional team pooling the acumen and resources of United Media division senior VP and chief technology officer Bobby Chowdhury, managing director of Scripps information-technology operations Bryan Allen, Scripps Networks VP of IT Ron Johnson and Shop at Home senior VP and chief information officer Wayne Lambert.

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