Canada's Shaw Inks Gravitas VOD Deal

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Gravitas Ventures, a distributor of independent films and documentaries to the VOD platform, has concluded a licensing deal with Shaw Communications in Canada for carriage of a trio of on-demand packages.

The deal for Gravitas New Release Movies on Demand, Gravitas Horror on Demand and Documentaries on Demand VOD packages, encompasses about 30 hours of new content each month for Shaw.

The pact, financial terms of which were not disclosed, lifts Gravitas client roster to 100 VOD providers in North America.

"Over the years, consumers have increasingly enjoyed the ease and convenience of Video On Demand and we're thrilled to be in business with Shaw Communications," said Michael Murphy, president of Gravitas Ventures in a statement. "Since 2006, with our hyper-focus on VOD, we have distributed more than 1,500 titles" and now have deals with "100 cable, satellite, telco and online operators with a combined reach of more than 100 million VOD homes in North America."