Canoe Ventures, the advance-advertising venture owned by the six largest U.S. cable operators, announced the formation of a new partner program to develop new products and services, including T-commerce to let TV viewers make purchases using their remote controls.
The five companies initially joining Canoe's Collaborative Innovation Program specifically to explore request of information (RFI) and T-commerce opportunities are: PayPal, FourthWall Media, icueTV, Catalina Marketing and Delivery Agent.
More generally, CIP partner companies will join Canoe's Innovation Lab participants to "identify and evaluate new market, business and product opportunities" in the areas of interactive television, video on demand and addressable advertising, Canoe said. Canoe's Innovation Lab, now under the CIP umbrella, was formed earlier this year to explore product and technical opportunities with next-generation TV services.
"This is a call to action for the entire marketplace: We are open and committed to working with others who can help bring the promise of advanced television to life for networks, marketers, agencies and consumers alike," Canoe chief operating officer Kathy Timko said.
Canoe was founded in 2008 by Bright House Networks, Cablevision Systems, Charter Communications, Comcast, Cox Communications and Time Warner Cable. The company is based in New York City with an engineering office and lab in the Denver area.