Canoe Ventures, the advanced-advertising joint venture of the U.S.'s six biggest cable operators, appointed Madison Avenue metrics maven Gerard Broussard to the newly created position of vice president of research and analytics.
Broussard reports to Canoe chief operating officer Kathy Timko. He will manage advanced-advertising campaign reporting and analytics for Canoe's partners and customers, campaign-optimization tools and research studies to support the company's products and data stewardship tools.
"Gerard's combination of industry expertise and reputation as a thought leader in the research community will be a great fit for Canoe," Timko said in a statement.
Broussard most recently was managing partner with WPP's MediaLab, where he developed and implemented proprietary research to identify sales conversion sticking points for the agency. Prior to that, he was senior partner and director of media analytics for WPP's mOne/MindShare and has also held management positions at Ogilvy & Mather, CBS and Vitt Media International.
Broussard's appointment comes as Canoe expects to commercially launch its first product, which will let advertisers place interactive requests for information to digital cable TV viewers, by mid-2010.
The company is planning to double its staff in 2010 -- growing headcount from 68 to 135 -- and is set to move into bigger offices in Manhattan next month.
Canoe was formed in 2008 by Comcast, Time Warner Cable, Cox Communications, Cablevision Systems, Charter Communications and Bright House Networks.