Canoe Ventures, the advanced-advertising initiative formed by the six biggest U.S. cable operators, has hired former Capital One executive Mike Eason as senior vice president and chief data officer.
At Canoe, Eason will be responsible for managing the company's data and analytics products and initiatives. Dana Runnells, Canoe senior director of marketing communications, confirmed his appointment.
Eason, who officially started with Canoe last month, was previously a vice president at credit-card issuer Capital One where he led the development of a 70-Terabyte data warehouse that supports marketing, servicing, account management, analytics and reporting. Prior to joining Capital One in 1998, Eason worked at consulting firm Ernst & Young.
Canoe was formed last year by Comcast, Time Warner Cable, Cox Communications, Cablevision Systems, Charter Communications and Bright House Networks. The company's charter: to provide interactive TV features, addressable ads and data across multiple markets.
The New York-based outfit is in the earliest stages of building a massive, centralized database infrastructure to collect set-top box data from its member MSOs. Canoe CEO David Verklin has said the company expects in the near future to provide viewing metrics for 32 million U.S. cable households, representing about 57 million set-tops.
In a related project, Comcast is said to be building its own 500-Terabyte database, code-named TV Warehouse, to compile set-top data.