As part of a broader reorganization this summer, Canoe Ventures has hired Jonathan Bokor as general manager in charge of interactive TV solutions, promoted Chris Pizzurro to be GM of VOD advertising solutions and recruited Sanjay Patel as vice president of marketing.
Last month, Canoe CEO Kathy Timko reshuffled the senior management team of the advanced-advertising joint venture of the six largest U.S. cable operators.
Among the changes, chief technology officer Arthur Orduña moved into a new role as chief product officer and promoting Joel Hassell to CTO. Timko, previously chief operating officer, assumed CEO responsibilities in July with the announcement that David Verklin would leave Canoe.
Both Bokor and Pizzurro have profit-and-loss responsibilities for their products lines, reporting to Orduña. Patel reports to Canoe chief marketing officer Viki Lins.
"We are moving quickly to position Canoe with the talent needed to drive our success in our next phase which is our go-to-market phase," Canoe spokesman David Grabert said in an e-mail. "It's about scale and market penetration; these new team members will help us achieve this with clear lines of accountability."
Pizzurro -- formerly in charge of Turner Sports and Entertainment digital ad sales -- joined Canoe earlier this year as vice president of product strategy and business development.
Bokor previously was a consultant working with NBCUniversal during its transition to Comcast ownership, and had been vice president of business development for Tandberg Television (now owned by Ericsson). He also has worked for the Walt Disney Internet Group and Qwest Communications, and performed consulting work for Arise Communications and SinglePoint/Wireless Services Corp.
Patel most recently was vice president of product marketing for KGB, a mobile text marketing firm. Prior to that he served as a marketing consultant to ESPN, Turner Broadcasting System and Bravo, and also worked in marketing roles for Nickelodeon and E.
New York-based Canoe, formed in 2008, is a joint venture of Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks.