Canoe Ventures CEO Kathy Timko has restructured the advanced-advertising company's management team, moving Arthur Orduña into a new role as chief product officer and promoting Joel Hassell to chief technology officer.
Timko, previously chief operating officer, assumed CEO responsibilities in July with the announcement that David Verklin would leave Canoe.
Canoe now has six organizations, each headed by a manager who directly reports to Timko.
As chief product officer, Orduña -- formerly Canoe's CTO -- is responsible for product strategy, product development and business development. Reporting to him will be product general managers with full profit-and-loss responsibility, starting with interactive TV and video-on-demand dynamic ad insertion. The team of GMs will expand as Canoe enters new areas of business.
Hassell, previously senior vice president of engineering, will have an expanded CTO role overseeing all technology and engineering teams, including advertising operations.
Vicki Lins continues as chief marketing officer, overseeing marketing and communications, and adding affiliate marketing in support of the programming networks Canoe has enabled for advanced services.
John Redpath continues as general counsel overseeing legal and regulatory matters, and Neil Schaffer remains chief financial officer, with expanded responsibilities for corporate administration and planning.
Jim Turner, senior vice president of sales and distribution, will also oversee network and agency relations. His role will focus on network distribution, advertiser and agency relations, and revenue generation.
"The opportunity for video distributors and programming networks to engage viewers and enhance advertiser value with deeper and more relevant television experiences remains as substantial as ever," Timko said in a statement. "I am confident that this alignment of Canoe's organization best positions the company for its next phase which is focused on scale and growth. These changes will enable us to better serve networks, advertisers, agencies and distributors with compelling advanced solutions for TV."
Canoe was founded in 2008 as a joint venture of Comcast, Time Warner Cable, Cox Communications, Charter Communications, Cablevision Systems and Bright House Networks. The company's interactive TV solutions cover a footprint of more than 20 million U.S. cable households.
Canoe is based in New York, with advanced technology operations and collaborative labs in the Denver area.